Speaker: Max Melching
Max Melching (28) is responsible for online marketing, digital intelligence and retail media at Douglas since November 2018. In addition to controlling the online marketing campaigns in 15 countries, this also includes topics such as web analysis, marketing technology & DMP. In August 2019, he was also involved in the establishment and spin-off of the Retail Media business into the Beauty Media Solutions. Previously, he co-founded the bargain portal Cherry Möbel and spent 6 years at HolidayCheck AG in Switzerland. As Head of Performance Marketing & CRM.