Speaker: Lena Saldern
Lena Saldern is a passionate Online Marketing Enthusiast and has been active in the branch since 2007. Due to the long experience on the agency side she could work with such established companies as BMW, Esprit, Fitness First, HP, Nestle and others. During the last three years Lena was in the role of Director Digital Marketing & Partner at eviom GmbH, digital marketing consulting, where she was responsible for leadership of different agency departments. Today she is a part of E.ON GmbH where she leads two teams, Performance Marketing and Conversion Optimization, and is responsible for strategic and operational implementation of performance oriented activities.