Speaker: Antje Andrée
Since 2016 Antje Andrée has been working as Marketing Manager Digital & Media for the German food manufacturer Rügenwalder Mühle. She is responsible for media and digital communication of the brand and focuses on the evaluation and testing of new communication tools and channels. In 2019 the case “Contextual Video Tagging” by Rügenwalder Mühle and IP Deutschland, in which dynamic ads were placed with the help of AI, won the Criteo Smart Tech Award "Best Brand Performance Campaign". During her career, Antje Andrée has also held positions with McDonald's Germany LLC, Melitta Europe and the Publicis Groupe.