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Speaker: Stephanie Pelz

Stephanie Pelz

Stephanie Pelz

McDonald's Deutschland

Stephanie Pelz has worked for McDonald's in Munich since 2018 and has developed and positioned digital marketing over the last two years. This embraces the fields of digital media, app and e-commerce. Through the digital transformation process, the digital marketing unit is now focusing on CRM & loyalty and is increasingly establishing data-driven marketing in the structure and processes.

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