Speaker: Carsten Sander
Carsten Sander developed his enthusiasm for topics related to digitization back in the mid-1990s, when he implemented the digital communication system "Medien Online" for the Milchstrasse publishing group. Last year, he celebrated his 20th anniversary as an employee at BurdaForward / Huber Burda Media. Together with his team, he is responsible for various innovations (e.g. BanderoleAd) in the online media sector and founded the BVDW Unit Adtechnology together with Alexander Schott. Most recently, he and his team developed a new marketing concept for BurdaForward and established the term "Goodvertising," which stands for a user-oriented approach. Transformation, and with it the ever-changing challenges and tasks, are his passion, and if you want to hear what's on his mind, feel free to subscribe to the DATALICIOUS podcast. Carsten Sander is Director Tech Operations at BurdaForward.