Speaker: Stefan Sindram
Stefan is co-founder of Cronbach, a consultancy specialised in psychographic marketing, helping companies to successfully incorporate psychographic models in their data-driven marketing reality. Prior to Cronbach, Stefan was Head of Planning at the ad agency DDB Hamburg and responsible for communication and brand strategy. During his career as strategy consultant, Stefan worked for numerous national and international clients such as Deutsche Telekom, Volkswagen, Beiersdorf or SC Johnson. His work has been regularly awarded for its marketing effectiveness.