Speaker: Jens Pöppelmann
Jens Pöppelmann has been one of three managing directors of d-force GmbH since December 2019. In this function, he is responsible for the areas of marketing and PR as well as business development. In March 2022, Jens Pöppelmann switched to the management of SQL Service GmbH, where he is responsible for the establishment and further development of the areas of strategic product development, marketing and communication. Before moving to SQL, he was General Director AdOperation at Ad Alliance, the marketer of RTL Germany, where he was responsible for the technical development of cross-device advertising options and programmatic platform solutions as well as the infrastructure of the booking systems, tools and ad servers. Pöppelmann started his professional career in 1998 as an international project manager for software localization at L&H Germany. In 2001 he went into project management at RTL interactive and was significantly involved in developing and developing the process structures for the websites of the RTL network. He has been in charge of project and ad management at IP Deutschland since 2006. Pöppelmann is involved in industry associations such as the BVDW, where he is responsible for the content and organization of the Online Ad Summit, among other things.