Speaker: Simon Hecker
Simon Hecker is co-founder and managing director of 4.screen, the first in-car marketing platform. The 4th screen Mobility Experience Cloud (MXC) seamlessly connects the car with the mobility ecosystem and offers a standardized interface for real-time communication with drivers. Car manufacturers are integrating 4.screen APIs into their existing systems to give drivers an optimized digital driving experience. Businesses of all sizes - from local stores to global brands - use 4.screen to communicate with drivers directly from the vehicle screen. After completing his studies at the University of St. Gallen in 2011, Simon Hecker worked as a strategy consultant at Bain & Company and at BMW, where he was responsible for BMW's digital product and service portfolio.