Speaker: Patrick Dörfler
Patrick Dörfler has over 17 years of experience in digital marketing. At Echte Liebe, he is responsible for consulting and, with his team, looks after branded companies as well as medium-sized companies and startups. The service portfolio is oriented along all phases of the sales funnel. The core of all services are data-supported strategies and methods that focus on user interests and thus create real relevance, added value and sales. Most recently, as Marketfield Director, he focused on the Finance & Service Industries at the full-service provider TWT. Previously, he was responsible for international customer business in continental Europe as Client Service Director for the British agency Zone. He worked for Canon, Commerz Bank, DEVK, Deutsche Bank, Ravensburger, Deutsche Telekom, Maersk, Pernod Ricard and Pilsner Urquell / SAB Miller, among others. He is also co-author of the books "Digital Marketing Evolution: Whoever Advertises Classically, Dies" and "Facebook: Marketing Among Friends"