Speaker: Marion Heine
spring brand ideas
As co-founder and managing director of creation of spring brand ideas, Marion Heine has been part of the dan pearlman Group since 2016. The Berlin creative agency for brand communication spring, founded in 2016 by Marion Heine, Levent Akinci and Nicole Srock.Stanley, stands for creative brand communication and the authentic telling of brand stories. More brand. Less label. After studying art and design, Heine began her career in the Berlin creative industry at Springer & Jacoby in 1996. In 2000, together with Daniel Simon, she founded her first agency, PLANTAGE BERLIN, with which she was responsible for brands such as MINI, Coca-Cola and many more for 16 years. With her agency spring brand ideas, Heine has been looking after customers and products from various areas with a focus on location brands, art and culture marketing, politics and business for 5 years. The agency has, among others. the branding concept and the communication for the URBAN NATION MUSEUM FOR URBAN CONTEMPORARY ART in Berlin shaped how the location marketing of the city of Berlin was designed and implemented with #FREIHEITBERLIN. The spring team is currently campaigning for climate protection and is addressing a campaign for GermanZero and over 30 entrepreneurs in Germany to the negotiating coalition partners with the call to implement #GutesKlimaGesetz. A timetable developed by over 250 experts in the GermanZero network. The mother of three children, who lives with her husband Olaf Heine in Berlin, has dedicated herself to the social issues of our time for many years - for example through voluntary activities such as for the German Society of the United Nations. Heine is also on the advisory board of IMPCT, a hub for social entrepreneurship, and as a communication expert advises many NGOs, such as ora children's aid. Marion Heine also taught at the Miami Ad School for a number of years.