Speaker: Andreas Billker
Pringles DACH bei Kellogg
Andreas Billker and his team at Kellogg’s Germany are responsible for marketing the Salty Snack category with a focus on the love brand “Pringles”. In addition to the marketing orientation for the DACH region, the marketing activations are his responsibility. The focus is on gaming and esports and are therefore very closely linked to the digital media landscape. During his career, Andreas Billker has gained a wide range of experience in management positions in marketing, sales and in strategic interface functions. He has worked for major international FMCG companies such as British American Tobacco (Lucky Strike, Pall Mall), GSK (Odol-med3, Sensodyne, Dr Best) and General Mills (Häagen Dazs) on major national and international brands and has a wealth of experience within the industry and trade.