Maciej Szyszkowski

Maciej Szyszkowski is currently responsible for the global media & digital business of the Intersnack Group, with the aim of achieving maximum effectiveness of advertising measures. He started his career with one of the most successful media auditors - Ebiquity - where he extensively advised large advertisers in the DACH region on media efficiency and effectiveness. This was followed by global media and media purchasing positions at Beiersdorf and the Carlsberg Group, with a particular focus on media strategy, digital transformation, but also the inclusion of owned, earned and shared channels. In order to complete his portfolio, he took on the role of managing partner in the management of Carat in 2019, looked after his clients from a strategic perspective and pushed forward the agency development holistically. With his 360 degree perspective from agency, auditor and customer experience, Maciej breaks barriers between marketing and sales departments and significantly advances the media transformation.