Speaker: Zoja Paskaljevic
After completing his training in advertising marketing at the Handelsblatt publishing group, Zoja Paskaljevic started in media purchasing at Mediacom; He then switched to Optimedia as Head of TV before becoming the founding managing director of the CIA Medianetwork (now Wavemaker). This is followed by CEO positions at WPP, Omnicom and Dentsu. Since 2018 he has been looking after mandates in the area of brands, media and agencies through his consulting company SELCTWORK GmbH. Among other things as a partner at Ciesco, an international M&A consultancy with headquarters in London, association activities for the GWA in cooperation with Kluge Beratung [k | b] and advisor activities for various companies in the field of brands, media and agencies. Zoja’s career path is shaped by sustained success in achieving profitable growth, with special expertise in the early phase of corporate development, as well as in the transformation and reorganization of large, established companies.