Speaker: Katrin Tubbesing
Katrin Tubbesing has been working in e-commerce for around 20 years. Among other things, she built up the marketing of the online travel portal weg.de from scratch, developed the portal from a start-up to the third largest online travel provider in Germany and then accompanied the due diligence and the takeover by ProSiebenSat.1. At Eventim, she conceived and built up a new business area with event-trips, including an online portal. Katrin loves building companies/business units and teams, believes in strength-based leadership and data-driven decisions. She has an eye on the complete customer journey and profits from deep expertise in the conception, orchestration and attribution of multi-channel marketing campaigns. Today, as Vice President Consumer Centricity at edding AG, Katrin is responsible for the areas of e-commerce (own and external shops/marketplaces) & websites, digital marketing, BI & market research and supports the family business in its digital transformation.