Erik Siekmann

Digital Forward

Erik Siekmann is the founder and managing director of DIGITAL FORWARD, a consulting firm specialized in the field of online marketing auditing, digital analytics and ad-/mar-tech.

Erik and his team analyze and evaluate digital marketing strategies of their clients from an organizational, technical and media-specific perspective with the objective of increasing efficiency and growth. The firm is independent as well as provider- and solution-agnostic. Clients include ING-DiBa, KfW, Philips, Lego, Ulla Popken, Beiersdorf, Carglass, Yello, Blau Mobilfunk and miscellaneous private equity funds.

Represented in the following tracks at the d3con:

2024 STAGE II: Live Podcast: Advertising on the open Internet: State of Play, challenges and opportunities
2024 MASTERCLASSES II: Efficiency and growth along the full funnel - How do successful advertisers achieve this given the current challenges?
2024 MASTERCLASSES II: Connected TV: How Omnicom and Nissan are successfully using the new TV
2024 MASTERCLASSES II: Unleashing the Power of Amazon Prime Video Advertising: A Game Changer for Advertisers?
2023 STAGE II: Live Podcast
2023 MASTERCLASSES II: Continuation: Ensuring marketing success in a crisis-ridden world
2023 MASTERCLASSES II: Ensuring marketing success in a crisis-ridden world
2022 STAGE II: Live-Podcast with Chefkoch CEO Christine Nieland
2022 MASTERCLASSES II: Continuation: Securing Marketing Successes in a World of GAFA and Consent – Challenges
2022 MASTERCLASSES II: Securing Marketing Successes in a World of GAFA and Consent – Challenges
2021 STAGE II: Live-Podcast with the founder of Outfittery Julia Bösch
2021 MAIN STAGE: Brands and platforms panel
2021 MASTERCLASSES: The winners and the losers among the advertisers
2021 ROUNDTABLES: Advertiser Roundtable
2021 MAIN STAGE: How can we get more transparency for our agencies?
2019 MAIN STAGE: Are Consultants the Better Media Agencies?
2019 WORKSHOPS: Successful Agency Management: How advertisers achieve their targets with the right agency management.
2019 MAIN STAGE: ”The State of the Nation” from the Point of View of Leading Advertisers
2019 STAGE II: The Winning Setup of Leading (Digital) Advertisers
2019 UNI II:
2019 UNI II:
2019 UNI II:
2018 STAGE II: Agencies vs. Advertisers – who benefits from agency trading desks?
2018 MAIN STAGE: An unfiltered view of today’s challenges in the digital media space.
2018 UNI III:
2018 UNI III:
2018 UNI III:
2012 TRACK 1: Agency strategies panel