Speaker: Johannes Weisensee
Johannes Weisensee
Hilti Group
Johannes Weisensee is responsible for all topics related to marketing automation, omnichannel campaigns and customer centricity for the Central Europe region at Hilti. With a complete realignment of the tech stack on Salesforce Marketing & Sales Cloud, the main focus is on linking digital marketing activities with physical sales & stores. After initial positions at Experteer, Telefónica (o2 & Netzclub), where he was responsible for various digital channels (SEO&SEA, affiliates, display, partnerships), he was in the management team of .NFQ for several years responsible for key customers such as O2, SONOS, E.ON and the agency's own SaaS products in the field of marketing automation.