Speaker: Melanie Rupp
Melanie Rupp is a media expert with over 8 years of experience in designing and delivering media campaigns at both agency and brand side. She started her media career at MediaCom where she gathered over 3,5 years of experience in the automotive industry. She is a strong advocate for change, data driven insights and focus on a good customer experience. Currently she is responsible for 360° media strategies at SEAT and CUPRA Germany and developing the digital marketing strategy to improve the customer experience and performance of digital touchpoints like websites, social media channels, Google ads or newsletter.