Speaker: Patrick Kettenbach
Patrick Kettenbach leads the Business Planning department at DAZN Media in Germany, Austria and Switzerland. Since DAZN has started to build up an in-house sales team in January 2021 he takes care of the strategic focus of their OTT ad sales – including all topics around data and programmatic advertising. DAZN has changed the way people watch sports, now he wants to change the way advertisers book campaigns in the premium sports environment. Before his time at DAZN he has worked at Sport1 Media in the TV ad sales department.