Diana Degraa

ROLE Diana Degraa joined Initiative Germany in 2020 as CEO. With her extensive strategy and digital expertise, she is committed to driving agency development through innovative approaches and ideas. EXPERIENCE Diana has over twelve years of experience in the media business and has worked at a variety of agencies such as OMD, BBDO Proximity, Warner Bros., Grey and BMZ!FCA. She has extensive expertise in digital media and has worked across a range of client genres. Diana has experience on an international portfolio that covers P&G, Henkel, LG Life´s Good, Carnival Group, TUI, Vodafone, Pepsico, GE, Volkswagen and Allianz. In her previous roles as Member of the Board of the House of Communication at Serviceplan Group and Managing Director at Mediaplus, Diana was responsible for coordinating teams and championing strong communications across different business units. tiative