Patricia Grundmann

As an experienced leader in the retail media sector, I have helped to build up and manage the OBI First Media Group over the past 6 years. First as Lead, as Head of, then as Director and currently as Vice President Retail Media and Managing Director, the topics of Business Strategy & Development, Product Development, Marketing and Leadership are close to my heart. Before joining OBI, I was Head of Business Development & Partner Management at OTTO Group / shopping 24. For more than 3.5 years I was Team Lead Sales & Marketing for moebel.de Einrichten & Wohnen AG, a subsidiary of ProSiebenSat1. I was able to develop my passion for the topics of communication, innovation and transformation as well as my passion for brands and people as co-founder of a consulting firm for ideation.