11th & 12th March 2025 in Hamburg

Patricia Grundmann

Patricia Grundmann

Patricia Grundmann

OBI First Media Group

As an experienced leader in the retail media sector, I have helped to build up and manage the OBI First Media Group over the past 6 years. First as Lead, as Head of, then as Director and currently as Vice President Retail Media and Managing Director, the topics of Business Strategy & Development, Product Development, Marketing and Leadership are close to my heart. Before joining OBI, I was Head of Business Development & Partner Management at OTTO Group / shopping 24. For more than 3.5 years I was Team Lead Sales & Marketing for moebel.de Einrichten & Wohnen AG, a subsidiary of ProSiebenSat1. I was able to develop my passion for the topics of communication, innovation and transformation as well as my passion for brands and people as co-founder of a consulting firm for ideation.

Represented in the following tracks at the d3con:

  • 2024 MAIN STAGE: Retail Media Flywheel: How retailers can use their transaction data for and with advertisers.

  • 2023 STAGE II: Retail Media - the Driver of Growth in Digital Advertising

  • 2023 STAGE II: The Rise of Retail Media

Patricia Grundmann and many more register for the d3con now!