Matthias Cada

Omnicom Media Group Germany

Matthias Cada - Managing Partner People based Marketing - (Annalect, Omnicom Media Group Germany) - is responsible for Programatic and Data-Driven Advertising across all locations. A particular focus is on the development of effective data strategies, the algorithmic optimization of media buying and performance monitoring. Before joining Annalect, the Berlin-born business administration graduate was COO at Exactag GmbH, a software company specializing in marketing attribution and marketing mix modelling. The proven digital expert gained further in-depth experience in data-based marketing and MarTech at Neustar, Google and FELD M, among others.

Represented in the following tracks at the d3con:

2024 MASTERCLASSES II: The beginning of the privacy-first era. The alternatives for advertisers to reach target groups without third-party cookies.
2023 MASTERCLASSES: Goodbye Third-Party Cookies, Hello First-Party Data. Demand-Side, it’s Time to Catch Up.