Christian Weiten

Xucker

After dropping out of university, Christian Weiten was captivated by the glamour of the advertising world for almost 16 years until he discovered two sweeteners in 2010. As a newcomer to the food industry, he made a new genre of sugar substitutes known and his brand Xucker a pioneer, both in terms of design, distribution channels, positioning and values. This is how Christian Weiten managed to position his message in the hearts of consumers: Replacing sugar with Xucker is easy, fun and good for body and mind.