Marian Hanke

Marian Hanke has been leading the Programmatic Advertising department since 2021 and additionally the Affiliate Marketing department at Vodafone's new 2nd brand, SIMon mobile, since 2022. In his position, he is responsible for the strategic planning and operational execution of all programmatic activities along the sales funnel. The development and implementation of innovative advertising solutions play a significant role in the planning process. In his master's thesis, he also researched the use of AI-generated banners in programmatic advertising campaigns for SIMon mobile. Before joining Vodafone, he worked for 3 1/2 years as a Senior Programmatic Specialist at the world's leading media agency network, GroupM. There, he managed leading companies, including those from the automotive, entertainment, FMCG, telecommunications, and gaming sectors.