Martin Pichler

Martin Pichler is Chief Sales Officer (CSO) at highfivve and gutefrage.net with many years of experience in programmatic advertising and affiliate marketing. In his central management position, he is responsible for strategy development and implementation. The programmatic advertising expert started at gutefrage.net in 2016 as a consultant and has held various positions since then. When it came to marketing, gutefrage initially relied on external providers, but these were unable to meet the platform's requirements. The team therefore took action itself and developed an independent programmatic ad stack. Due to the success of their programmatic approach and the very positive market feedback, gutefrage decided to spin off the unit to help other publishers market their inventory independently and founded highfivve as a spin-off company in 2019. Here, Pichler was able to successfully contribute his expert knowledge in digital advertising. He has been Head of Business Development at highfivve since 2019 and is now successfully expanding the sales area. As CSO, he has been responsible for the Programmatic & Sales division since 2021. In his work, he attaches great importance to an agile management style in order to find the most efficient solutions for publishers together with his team, taking into account the needs of all stakeholders.