Claudia Zayer

Claudia Zayer is Managing Director of Goldbach DOOH GmbH, a subsidiary of Goldbach Germany GmbH, and has been working in the industry for 15 years.After several years in classic media and TV planning, she worked at Ströer Infoscreen and Weischer.JvB, where she was responsible for the development of programmatic DOOH in Hamburg.In recent years, she has accompanied and supported the change in the industry -from digital posters to fully digitalized real-time media. Since 2022, as Goldbach is a founding member and shareholder of IDOOH, she has been helping to drive the DOOH genre forward and establish common standards for the market.