Petra Bernhardt

IBM

Petra Bernhardt has worked in marketing at IBM Deutschland GmbH for over 25 years. With her extensive experience in all marketing disciplines, she has held various national/international roles in digital marketing in recent years. As Social Media Leader, she has been responsible for the DACH social media strategy with the topics Owned Social, Event Surround Concepts and External Influencer Marketing for around five years. Her specialty is the work and training of corporate influencers, i.e. IBMers.