11th & 12th March 2025 in Hamburg

Annette Calandrini

Annette Calandrini

Annette Calandrini

Ferrero

Annette is Senior Media Manager at Ferrero and has been responsible for the media strategies and planning of the Ferrero brands for around 15 years, focusing on orchestration across all media channels. She is concerned with questions relating to media efficiency and effectiveness; each (new) channel must be evaluated on the basis of target group suitability, contact quality and cost-effectiveness against the background of the various campaign tasks and ultimately "prove itself" in the media concert. Annette has been at home in the media world since she started her career: she already dealt with the selection of media agencies in her diploma thesis before starting her career in a media agency. She is also involved in association work and heads the BDSI's food advertising expert group.

Represented in the following tracks at the d3con:

  • 2024 MAIN STAGE: Getting Retail Media on Track: The Advertisers Perspective & Code of Conduct

Annette Calandrini and many more register for the d3con now!