Svenja Onasch

As Head of Data Management, Svenja Onasch is responsible for all data-driven products and strategic development of iq digital media marketing GmbH's data strategy. Together with her team, she is currently focusing on the complex challenge to utilize existing data for audience segmentation, campaign management and-optimization, even in a world without 3rd party cookies. Her career started 19 years ago working in different media agencies. Before joining iq digital, the marketing and communications specialist had held various roles and responsibilities at Nielsen Media over a period of 10 years, where she was most recently responsible for the Ad - Audience Verification business in Germany.