Sasha Mordehai

Sasha Mordehai is a results-oriented, empathetic leader with deep-rooted expertise in AdTech, AdOperations, Programmatic and Data Analytics. He serves as General Director Operations, Technology & Programmatic at Media Impact and has been instrumental in building one of the most successful programmatic businesses with his colleagues over the past 7 years. Today, he continues to passionately pursue Media Impact's mission to make publishers' and advertisers' brands shine. As a driver of innovation and continuous development, Sasha is always on the lookout for new trends and technologies. With a background as a management consultant, trained systemic coach and organizational developer, he brings a unique blend of entrepreneurial thinking and human empathy to his work, inspiring teams and navigating them through the challenges of change in the digital advertising industry. His philosophy is based on the belief that true progress comes from collaboration, respect and the empowerment of each individual.