Burkhardt Funk

Leuphana Universität Lüneburg

Since 2003, Burkhardt Funk is a full professor of information systems research at Leuphana University. His research interest encompass statistical model building for user behavior in various application domains, such as decision problems in online advertising. In his group predictive models based on user journey data and methods for SEA bid management have been developed. Together with partners from the industry these models are evaluated in practical applications. Burkhardt is also an active entrepreneur and has co-founded Adference and uniquedigital.

Represented in the following tracks at the d3con:

2023 MASTERCLASSES II: From data-driven market research to customer activation in media channels
2019 WORKSHOPS: User journey analysis using recurrent neural networks
2018 WORKSHOPS: On small trees and managing programmatic campaigns
2018 UNI III: TBD
2017 WORKSHOPS: Cross-Device-Tracking - Noise or Signal?
2016 WORKSHOPS: Data and User Journey Roundtable - Cross-channel interactions
2015 WORKSHOPS: Data and User Journey Roundtable
2014 OPERATIVE EXPERTEN TRACK:
2013 PUBLISHER/VERMARKTER TRACK: Cross channel impact - the world is not a bath tub