Daniel Knapp
IAB Europe
Daniel is an advertising, media and data expert with more than 15 years of international experience. As Chief Economist at IAB Europe he provides market analysis and forecasts into all facets of digital advertising and translates between policy and industry domains. He is also co-founder of RE:DEF, a specialist advisory firm at the intersection of digital strategy and implementation with a particular emphasis on forensic ad tech supply chain analysis. Daniel is a board member at the Institute of European Media Law and Senior Fellow at The MediaLab, a Brussels-based think tank on media pluralism. Previously, Daniel was associated expert on media and AI at the European Commission for Vice President Ansip’s Cabinet and co-founded a programmatic advertising agency. He spent 11 years at IHS Markit, latterly as Executive Director in the Telecoms, Media and Technology practice. Before this, he worked in media policy at the State Chancellery in Düsseldorf, Germany. Daniel received his PhD from the London School of Economics (LSE).
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