Dirk Hohnberg

2023 MAIN STAGE: Leading Advertisers Strategy <iframe width="710" height="399" src="https://www.youtube-nocookie.com/embed/tfmvuewuNiY" frameborder="0" allowfullscreen>
2022 MAIN STAGE: Fisherman’s Friend – Digital to Old Strength
2022 STAGE II: Leading DOOH Advertisers <iframe width="710" height="399" src="https://www.youtube-nocookie.com/embed/kYGv719tmM4" frameborder="0" allowfullscreen>

Fisherman's Friend

Dirk Hohnberg is responsible for the marketing of the cult brand Fisherman's Friend at CFP Brands GmbH & Co KG. He is also a member of the CFP Brands management team. Before moving to the confectionery industry, Hohnberg held various positions at Wilkinson Sword GmbH in Solingen. There, among other things, he headed marketing in the men's wet shaving segment for several years and built up the e-commerce division. Dirk Hohnberg began his career at Reckitt Benckiser in Brand Management and was responsible for brands such as Vanish Oxi Action, Air Wick, Clearasil & Veet.