Alissa Martens
Unilever
Since January 2024, Alissa Martens has served as Dove Masterbrand Lead EU, overseeing the strategic leadership of one of Europe’s most recognized beauty brands. With more than nine years at Unilever, she brings deep expertise in brand strategy, digital marketing, and consumer insights, particularly in Skin Care. She is committed to holistic brand building with a strong point of view, firmly believing that purpose-driven marketing is essential to earning relevance and consumer trust today.