Frau Anna-Lena Mikoteit-Zerb

Anna-Lena has led the advertising business at Kleinanzeigen as Head of Advertising since December 2024. Kleinanzeigen is one of Germany’s largest online marketplace, which attracts 36 million monthly users and features over 50 million listings. Her focus is on leveraging Kleinanzeigen's unique combination of high-quality data, extensive reach, and strong brand presence to develop innovative and sustainable advertising strategies. Beyond her role at Kleinanzeigen, she continues to serve as the Lab Lead for Sustainable Digital Advertising at BVDW (German Digital Economy Association) and as Deputy Chair of the Digital Responsibility department. Before joining Kleinanzeigen as Head of Advertising in December 2024, Anna-Lena Mikoteit-Zerb served as Head of Digital & Social at Bauer Media Group. Her extensive 15-year career in digital media includes roles at Bauer Media UK including Octave Audio as Product Strategy Lead and Tomorrow Focus AG as Head of Product Management Online & Mobile, where she developed expertise in digital transformation, product strategy, and marketing.