Anne-Sophie Urbanek

Werner & Mertz

Anne-Sophie Urbanek plays a key role in shaping the transformation of international media activities at Werner & Mertz in her position as Global Media Manager, driving sustainable and quality-focused media strategies for brands such as Frosch. She combines strategic vision with deep expertise in global brand management and responsible media decision‑making. By building the Global Media Management function, she has established a central pillar that effectively aligns long-term brand stability with ecological responsibility in the media landscape.