Antonia Eidner

Antonia Eidner is Co-Founder of Effective Comms Analytics (ECA), an expert collective dedicated to advancing data-driven communication, impact reporting, and sustainable data cultures. Her work focuses on helping marketing and communications organizations evolve from pure reporting logic to true performance steering and decision capability. Her approach: reduce complexity, strengthen decision logic, and achieve measurable progress through pragmatic, actionable steps. Since 2021, she has led the implementation of data-driven communication structures and infrastructure within the Sennheiser Newsroom. She connects marketing performance, analytics, and strategic goal alignment, developing formats that embed data work as a leadership tool in everyday practice. She has been an active member of AG CommTech since 2021 and is a contributing author to professional CommTech publications with Springer. Her research and practice focus on how technological maturity, data culture, and strategic clarity interact. Previously, she was responsible for editorial operations, channel management, and the systematic development of channel performance analytics at the BMW Group Media House.