Eric Fulwiler

Eric is the co-founder and CEO of Rival, one of the fastest-growing marketing research and consulting firms in the US and UK, working with challengers like Oura Ring, Wonder, and Webflow to help them scale, and incumbents like Xerox, JP Morgan, and Unilever to help them innovate. Rival’s mission is to understand what challenger brands do differently to grow in categories that are being disrupted. Our research has been featured by the IPA, Ad Age, Campaign, Cannes, SXSW, and Web Summit, to name a few. Before co-founding Rival in 2021, Eric was the CMO of 11:FS, a fintech venture builder for nearly three years. He was also one of the first 15 employees and MD, EMEA of VaynerMedia reporting directly to Gary Vaynerchuk for seven years. He has interviewed over 250 of the world's leading CMOs and is a well-known speaker and thought leader on all things growth and innovation.