Kerstin Büchner

As Digital Manager at Nestlé Purina PetCare Deutschland GmbH, Kerstin Büchner coordinates all media measures across all brands. This includes advertising bookings in the areas of TV, display, OLV, print, social media, etc. Her goal is to further increase Purina's media efficiency. To this end, she not only deals with media measurements, but also with trends and innovations on the media market. She is responsible for corresponding Test&Learn cases and ensures the translation of learnings into day-to-day business. Kerstin draws her expertise from various previous positions in online marketing at PHD Media and GroupM.