Kim Laureen Kramer

Kim brings over ten years of experience in the media and adtech industry and has gained a broad understanding of the digital advertising ecosystem from multiple perspectives — including agency, publisher, and adtech. Today, she primarily supports agencies in successfully executing programmatic campaigns on the DSP side and in strategically leveraging the potential of Programmatic DOOH in the DACH market. She works closely with partners to activate, optimize, and scale data-driven campaigns, helping to further establish Programmatic OOH as an integral part of modern omnichannel strategies.