Lena Beeken
budni Handels- & Service GmbH Co. KG
Lena is Group Manager for Digital Marketing, CRM and VKF at BUDNI Handels- und Service GmbH & Co. KG. Together with her team, she plays a key role in driving the digitalization of customer journeys and developing innovative solutions to continuously improve the customer experience. Lena and her team are passionate about ensuring that the customer's needs are always the focus and that a seamless, personalized shopping experience is guaranteed.