Marc Hammerschmidt

Marc Hammerschmidt, as Head of Programmatic Advertising International at WeightWatchers, is responsible for the programmatic strategy across 8 markets. With over 20 years of experience in digital marketing, e-commerce, and product management, he combines a passion for technology and data-driven processes to achieve measurable success.

Previously, he led WeightWatchers Germany's acquisition and performance marketing activities as Market Lead DECH and played a key role in integrating a cross-channel attribution model. As the founder of an e-commerce startup and in his role as a Product Manager, he gained extensive expertise in data-driven optimization and automation.