Sarah Hinderer

Sarah Hinderer is Director of Influencer Marketing at Mediaplus. As an interface between people and brands, she brings brands together with opinion leaders who tell emotional and exciting stories about these brands. Her goal is to demonstrate the influence of influencer marketing on the overall marketing strategy and how closely creator content should be linked with media strategies.

With great passion, Sarah dedicates herself to searching for trends and exciting touchpoints to retell stories. She gives influencer campaigns maximum impact by incorporating cultural developments and real-time insights into campaign and content planning and developing creative concepts based on brand values. Together with content creators, she creates cross-platform content with measurable impact.

After completing her studies in Journalism and Communication Studies at the University of Vienna, Sarah began her professional career within the Serviceplan Group at the agency Serviceplan PR & Content in 2011. There she was responsible for brand, product and crisis communication and built up the influencer team in her leadership role as Head of Influencer Relations. In early 2023, she moved to Ketchum, where as Business Director she was primarily responsible for the areas of new business and client acquisition and development. Since the end of 2023, she has been working in her current role at Mediaplus.