Stephan Kopp

Mediaplus Performance

Stephan Kopp is an expert for performance media, search, and analytics, with a particular focus on the interfaces between search engine optimization (SEO), artificial intelligence (AI), and data-driven marketing. Among his central areas of focus are the "Future of Search," the integration of AI in digital marketing processes, and the practical application of data- and analytics-driven strategies along the entire customer journey. After his studies and stations in the digital and media industry, his path led him to Mediaplus, where he significantly shaped the development of Mediaplus Performance. In his role as Managing Director, Stephan Kopp stands for the combination of analytical precision and creative strategy.