Robert Blanck

Media Impact / Axel Springer

Robert Blanck is Chief Product Officer at Media Impact, Axel Springer’s advertising sales organization, where he is responsible for the strategic development of digital advertising products, technology-driven monetization, and the entire AdTech stack. By closely integrating business, product, and technology, he ensures maximum market impact and sustainable monetization. With more than 15 years of experience at BILD and within Axel Springer’s central tech and product organization, he has developed pioneering digital business models and advertising strategies. His focus lies on future-proof, internationally scalable solutions that can flexibly adapt to the ongoing digital transformation. He is driven by a strong passion for innovative technologies and strategic product development. As a recognized expert in regulations such as GDPR, ePrivacy, the Digital Services Act (DSA), and the new Digital Omnibus framework, he assesses their economic impact and steers strategic initiatives to secure sustainable advertising revenues. In addition to his key role at Media Impact and NMT, Robert Blanck holds leading positions in national and international industry associations and working groups. There, he actively contributes to the development of new standards and helps shape the future of the digital advertising market.