Programmatic Breakfast Lounge

First coffee & networking – Wake up!

A short welcome from the organisers.

Although 61% of user time is spent in the open internet, 78% of global ad spend still flows into walled gardens - a paradox driven by complexity, high entry barriers, and a lack of tailored solutions. In this session, David von Hilchen and Elena Hanff will show how StackAdapt removes these barriers with an intuitive, performance-driven platform designed for the mid-market. On behalf of Popken Fashion, they will present a retail success story from 2025, highlighting campaign objectives, solutions, and outstanding results. Discover how StackAdapt is making programmatic advertising accessible, scalable, and impactful for advertisers in Germany and beyond.

Marketers today are flooded with more signals than ever — signals that can spark creativity, fuel innovation, and shape meaningful brand experiences. Yet with this exponential growth comes complexity: how can brands harness insights across every screen to not only safeguard their brand equity but also maximise performance? In this session, we’ll explore how IAS transforms noise into clarity, empowering marketers to stay safe, stay agile, and unlock measurable outcomes that drive real business growth.

Video is the dominant format in digital media consumption – but so far, it is mainly international platforms that are benefiting from the added value. Local publishers, on the other hand, are struggling with high production costs, a lack of infrastructure, and complex marketing.

In this masterclass, we show how publishers can overcome these hurdles: through cooperation instead of isolation, relevant content in the right context, and innovative technologies that make it easier to get started in the video business. The goal: locally produced, nationally relevant, highly profitable – a sustainable video ecosystem that puts publishers back in the spotlight.

Make final contacts and plan the next steps.

We wish you a successful day at DMEXCO 2025.