First coffee & networking – Wake up!

A short welcome from the organisers.

More information will follow shortly.

Creative decides whether advertising spend converts, across open web, social, CTV and retail media. As spend and formats multiply across all of these channels, production has become the constraint holding performance back industry-wide. Retail media makes that constraint sharpest: it's one of the fastest growing spaces in advertising, and it's where brands are leaving the most sales lift on the table, because creative production hasn't kept pace with the specs, retailers and audiences it now needs to serve.
In this session, Annika Geiger (EVP Sales Europe, NativeAds.ai) unpacks this bottleneck across advertising as a whole, then zooms into why it hits retail media hardest. She'll map the current landscape of AI creative solutions on the market, and show real examples of how organisations have implemented NativeAds.ai across the board, with results that reach well beyond production speed into the wider organisation