11th & 12th March 2025 in Hamburg

Programmatic Breakfast Lounge

At the Programmatic Breakfast Lounge by d3con x DMEXCO, you can look forward to exciting presentations, high-level networking and the perfect opportunity to make valuable business contacts. Dive into the world of programmatic advertising and be inspired by leading experts.

Registration is now closed. Participation is only possible after confirmed registration.

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19th September 2024 DMEXCO Breakfast

  1. MAIN STAGE
  2. 09:00
     

    Doors Open

    First coffee & Networking - Wake Up!

  3. 09:20
    Presentation

    Welcome

    A short welcome from your host.

  4. 09:25
    Presentation

    Programmatic Straight Up

    Programmatic advertising is constantly changing: Whether it's necessary employee profiles, external (technical) changes or new topics such as AI. Timo Schulte from Oscar Bravo by Lufthansa Group and Daniel Distler from the Marketing Pioneers Podcast speak plainly. What is really important and where does the shoe currently pinch the most.

  5. 09:40
    Presentation

    Harnessing Programmatic Advertising for Impactful Digital Out-of-Home Campaigns Synopsis

    Digital out-of-home (DOOH) advertising has emerged as a formidable force in the advertising world, renowned for its ability to significantly enhance brand recall and create memorable experiences. Join this session as we delve into the evolving sphere of DOOH advertising and examine how programmatic can amplify its effectiveness. In this session, we bring industry experts to unlock the secrets behind successful DOOH campaigns. We will explore how programmatic advertising can extend reach, captivate audiences, and deliver substantial results.

  6. 10:10
    Presentation

    From Safety Net to Strategy: Enhancing Advertiser Outcomes with Media Quality

    Qualität, Markensicherheit und -eignung galten in der Vergangenheit als Versicherungspolice für Werbetreibende, werden jedoch selten als weiteres Instrument zur Effizienzsteigerung der Geschäftsergebnisse von Werbetreibenden eingesetzt. Parker Bohlen, SVP of Optimization Sales, wird erläutern, wie Milliarden von Kampagnendatenpunkten der Medienqualität zusammen mit Total Visibility, dem Supply Path Optimization-Tool von IAS, eine andere Sicht auf die Qualität der KPIs von Werbetreibenden bieten.

  7. 10:40
    Presentation

    Sustainable advertising: Low on emissions and high on performance

    The digital ad industry’s drive to decarbonise is at an inflection point. As the movement to minimize the industry’s impact on the environment grows stronger and marketing tactics like GenAI generate even more energy, new data, insights and actions are emerging that promise to accelerate the transition to a cleaner ecosystem while enhancing campaign performance and supporting economic growth for all industry segments. At the same time industry frameworks to measure emissions are growing to support this transition.
    Join this session to learn about the underlying emissions problem we are facing in digital advertising, the current state of sustainable advertising in Germany, and insight into how emissions data is helping us create a sustainable digital advertising ecosystem for years to come.

  8. 10:55
     

    Wrap Up

    Making the last contacts and planning the next steps.

  9. 11:00
     

    The end

    We wish you a successful day at DMEXCO 2024

19th September 2024 DMEXCO Breakfast DMEXCO Breakfast

09:00 MAIN STAGE:
 

Doors Open

First coffee & Networking - Wake Up!

09:20 MAIN STAGE:
Presentation

Welcome

A short welcome from your host.

09:25 MAIN STAGE:
Presentation

Programmatic Straight Up

Programmatic advertising is constantly changing: Whether it's necessary employee profiles, external (technical) changes or new topics such as AI. Timo Schulte from Oscar Bravo by Lufthansa Group and Daniel Distler from the Marketing Pioneers Podcast speak plainly. What is really important and where does the shoe currently pinch the most.

09:40 MAIN STAGE:
Presentation

Harnessing Programmatic Advertising for Impactful Digital Out-of-Home Campaigns Synopsis

Digital out-of-home (DOOH) advertising has emerged as a formidable force in the advertising world, renowned for its ability to significantly enhance brand recall and create memorable experiences. Join this session as we delve into the evolving sphere of DOOH advertising and examine how programmatic can amplify its effectiveness. In this session, we bring industry experts to unlock the secrets behind successful DOOH campaigns. We will explore how programmatic advertising can extend reach, captivate audiences, and deliver substantial results.

10:10 MAIN STAGE:
Presentation

From Safety Net to Strategy: Enhancing Advertiser Outcomes with Media Quality

Qualität, Markensicherheit und -eignung galten in der Vergangenheit als Versicherungspolice für Werbetreibende, werden jedoch selten als weiteres Instrument zur Effizienzsteigerung der Geschäftsergebnisse von Werbetreibenden eingesetzt. Parker Bohlen, SVP of Optimization Sales, wird erläutern, wie Milliarden von Kampagnendatenpunkten der Medienqualität zusammen mit Total Visibility, dem Supply Path Optimization-Tool von IAS, eine andere Sicht auf die Qualität der KPIs von Werbetreibenden bieten.

10:40 MAIN STAGE:
Presentation

Sustainable advertising: Low on emissions and high on performance

The digital ad industry’s drive to decarbonise is at an inflection point. As the movement to minimize the industry’s impact on the environment grows stronger and marketing tactics like GenAI generate even more energy, new data, insights and actions are emerging that promise to accelerate the transition to a cleaner ecosystem while enhancing campaign performance and supporting economic growth for all industry segments. At the same time industry frameworks to measure emissions are growing to support this transition.
Join this session to learn about the underlying emissions problem we are facing in digital advertising, the current state of sustainable advertising in Germany, and insight into how emissions data is helping us create a sustainable digital advertising ecosystem for years to come.

10:55 MAIN STAGE:
 

Wrap Up

Making the last contacts and planning the next steps.

11:00 MAIN STAGE:
 

The end

We wish you a successful day at DMEXCO 2024