Ilana Rolef-Heberling

PwC Deutschland

Ilana Rolef-Heberling has over 18 years of experience in the digital transformation of brands and companies. In line with a sustainable transformation, she advises companies on transformation processes, brand positioning, their communication, as well as (re-)organizations, with a particular focus on AI transformation, change management, and AI communication. She consistently pursues a diverse, inclusive, and value-oriented strategy. As the Head of Brand Transformation & Communications at PwC Germany, she works with companies across various industries, guiding them from strategic planning to execution to ensure sustainable success. Passionate about mentorship, Ilana is dedicated to empowering women in business, media, and politics.

Prior to her consulting career, Rolef-Heberling served as the CMO at PwC Germany and held senior marketing roles in technology, e-commerce, and media sectors, including positions at ZMS, nugg.ad, Viacom Networks, and UFA Show & Factual.