Florian Heinemann

Project A

Florian Heinemann is a founding partner at Berlin-based early stage VC Project A, where he is responsible for marketing, CRM and business intelligence. Prior to his current role, he was a managing director at Rocket Internet (2007-2012). At Rocket, he was instrumental in building Zalando, Global Fashion Group and eDarling/Affinitas. Prior to Rocket, Florian was co-founder/managing director at JustBooks/AbeBooks (1999-2002, exit to Amazon) and a co-founder of the online marketplace antibodies-online.com. Florian has been an investor and business angel in close to 100 startups including Trivago (seed investor), Zalando (founding investor), Home24 (founding investor), CityDeal (founding investor), Audibene (seed investor), Affinitas/eDarling (founding investor), ClassPass (early stage investor), Mimi (seed investor), Bitbond (seed investor) and Movinga (early stage investor). Moreover, he has been a member of several boards, e.g. of Internet Stores and About You. Florian holds a PhD in innovation management and entrepreneurship from the RWTH Aachen and a Master’s degree in business administration from WHU Koblenz. He has been a visiting scholar at the Wharton School and a fellow of the German National Merit Foundation.

Represented in the following tracks at the d3con:

2021 ROUNDTABLES: Performance Marketing Roundtable
2021 MAIN STAGE: Marketing organization – What do efficient team structures in innovative startups look like?
2019 UNI I:
2019 UNI I:
2017 PUBLISHER/VERMARKTER TRACK: Future for publishers
2017 PUBLISHER/VERMARKTER TRACK: Agency and Service Provider Challenge
2017 WORKSHOPS: Top advertisers' roundtable
2016 ADVERTISER TRACK: Entrepreneurs' panel
2016 WORKSHOPS: Top advertisers' roundtable
2015 PUBLISHER/VERMARKTER TRACK: Entrepreneurs' Panel
2015 ADVERTISER TRACK: Using RTA for a holistic customer address
2014 PUBLISHER/VERMARKTER TRACK: Entrepreneurs' Panel
2014 ADVERTISER TRACK: Experts Panel: Where is the industry heading?
2013 PUBLISHER/VERMARKTER TRACK: Panel: Business perspectives on the display targeting market
2013 ADVERTISER TRACK: Advertiser best practice: Data driven display advertising from an advertiser's view
2012 TRACK 1: Unternehmer-Panel: Welche unternehmerischen Chancen und Risiken stecken im Thema Data Driven Display?
2012 TRACK 1: Advertiser best practice: Data driven display advertising from an advertiser's view