Yvonne Wodzak

Agentur Frau Wenk +++

Yvonne Wodzak has worked as an editor for various trade magazines in the field of marketing and communications for over 20 years, most recently as editor-in-chief of Public Marketing (New Business Verlag). For more than three years, she has been working as a Comms Consultant for the communications agency FRAUWENK, where she heads the MarTech team. Additionally, she writes for the HR blog of the executive search consultancy Wodzak.Littig.

Represented in the following tracks at the next d3con:

2025 MASTERCLASSES - Advertisers Day: Commerce Media: Powerful D2C marketing with cross-retailer first-party data
2025 MASTERCLASSES - Advertisers Day: In preparation
2025 MASTERCLASSES - Advertisers Day: Maximize Your Content Strategy: From Reach to Revenue
2025 MASTERCLASSES - Advertisers Day: Lunch Break
2025 MASTERCLASSES - Advertisers Day: Navigating the Evolution of Programmatic Advertising: An AdTech CEO’s Perspective
2025 MASTERCLASSES - Advertisers Day: Knowing what works - measurement in the digital transformation: using modern marketing mix models to make more effective budget decisions.
2025 MASTERCLASSES - Advertisers Day: The Future of TV: How Cross-Media Measurement is Driving Media Effectiveness for Postbank
2025 MASTERCLASSES - Advertisers Day: The Future of off-site Retail Media: Unlocking the Power of Creative or Why Creative is the Key to Performance
2025 MASTERCLASSES - Advertisers Day: The Ad Revolution: AI, Privacy-First targeting & the rise of creative formats
2025 MASTERCLASSES - Advertisers Day: in preparation

Represented in the following tracks at the d3con:

2022 MASTERCLASSES II: Targeting in a post-cookie world – How JustWatch Entertainment achieves fans
2022 MASTERCLASSES II: CTV is for Everyone: How German Viewers Have Become Television’s Most Diverse Audience
2022 MASTERCLASSES II: Smart TV App of the German Bundestag