Nicolas Lecloux

Nic Lecloux is co-founder and CMO of the Bonn-based smoothie company true fruits. In November 2006, true fruits launched their first four smoothie flavors on the German market, making them the first smoothie provider nationwide. Meanwhile, true fruits generates an annual revenue of 55 million euros (2021) and has been the market leader since the beginning of 2015. The Bonn-based juice store now counts 8 smoothie and 2 shot flavors. Today, true fruits has 39 employees and two office dogs. The juice store is represented in the food retail as well as in the gastronomy sector in Germany, Austria, Switzerland, France and Spain.