Johannes Montag

PICARD

Johannes has been passionate about e-commerce and digital sales and marketing for over 16 years, starting with the creation of his first online shop in 2004. After spending most of his career in the sports industry, he transitioned to fashion in 2021 and took on the role of leading the German leather goods company PICARD into the digital age. As head of the e-commerce department, Johannes is an expert in the verticalization of sales and is working to make PICARD, a company with 95 years of tradition, a digital pioneer.